SOCIAL MEDIA nowadays has become an integral part of our life. It is the sharing of information, ideas, content sharing, interaction, career interests and other forms of communication via the internet, virtual communities and other networks with the society.

In business, social media is used for various purposes as in:-

1. to market products
2. to promote brands
3. to connect with current customers and
4. to foster new business.

From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company — whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence

With the help of social networking, Social Media Marketing (SMM) helps the companies in increasing their brand exposure and broadening their customer reach. It is the process of gaining traffic or attention through social media sites. The goal is usually to create content compelling enough that users will share it with their social networks. SMM largely depends upon the timing. The quicker, the faster the response to any event, the better it is. So social media marketing companies help their clients to respond promptly to get an edge over the customers. They keep a vigilant eye on all online platforms so that they can help their clients to make best of the opportunities.

In today’s era, it’s completely not possible for a person to communicate with each and every customer and explain them the products. The customers too doesn’t like only listening to one way sales, infact they like to communicate and talk to the sales person and clarify their doubts, if any.

Wyvern Edu Solutions, a social media management company helps its customers in:

1. Managing your Brand Value by turning customers into potential customers and finally satisfying them with the answers to their queries.
2. Maintaining data and reporting you for your future actions across your marketing channels as well as on social media.
3. Creating fast, responsive ideas which sparks the market and your brand gets the highlighted even outside your immediate industry.
4. Making strategies for better marketing of products and services.
5. Monitoring the social media regarding what positives and negatives is said about you so that you can be ahead in all conversations and be able communicate and contribute as and when required.
6. Finding the right tone of voice and style so that you are portrayed in the market in the way you want.
7. Identifying the social networks where you should participate and where people are talking about you and wants to talk to you thus helping you to create and maintain your own social media profile so as to attract visitors and enable two way conversation.

Social media management companies helps you to provide content that is relevant to your customer and engages them to the point that they want to share your post to others. They engage social media, and therefore your customer. They involve them in a dialogue, ask them their opinions, resolve customer’s queries also post a picture of two items you are considering to carry in the store and ask your customers which one they like better. It creates a conversation and a dialogue which leads to shared posts which in turn leads to engaged followers. It also leads to enhanced margin because it might prevent you from buying that item that you end up practically giving away to sell it.

Wyvern Edu Solutions, one of the social media marketing companies in Bangalore provides certain social media services such as:

1. Lead Generation: Lead Generation is not a new form of gaining new business, but it now has a new approach. In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business.
2. Brand Awareness: Chromosomes helps in creating brand awareness of its clients in the industry and finally converting the prospective customers into actual customers of the client by resolving customer’s potential problems too.
3. SMM: A social media marketing plan is a list of action plan that you plan to do or intends to achieve through social networks, it is a process of gaining online traffic or exposure through the use social networks including your every post and quote shared on regular basis.
4. SEM, SEO & Google Ad-words: Search engines give you the possibility to place paid ads beside the search results. The so-called sponsored links (paid listings) generally appear above, below or beside the search engine’s regular search results. The ad’s display is keyword specific. That’s why this form of marketing is also known as “keyword advertising”.